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Helping European higher education talk to UK stakeholders.

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Written By: EuprioNic

Outstanding Online Education Commentary Award for our blogs to encourage UK students to study abroad

Nic Mitchell, with Claire Jones, at the CIPR Education Journalism Awards 2013

Nic Mitchell, with Claire Jones, at the CIPR Education Journalism Awards 2013

Welcome to what we can now proudly call our ‘award-winning’ blogs and news reports after we came runner-up to Jane Bird, from the Financial Times, for the 2013 Outstanding Online Education Commentary Award presented in the House of Commons on 12 December.

The Awards night, organised by the Chartered Institute of Public Relations (CIPR) Education & Skills Group, was the strongest endorsement yet of the value of our website, which was only launched in March 2012.

Nic Mitchell, founder of De la Cour Communications, was delighted to be shortlisted alongside top bloggers and education journalists from the FT, Huffingdon Post and The Guardian. To come away with the runner-up prize was the icing on the cake: See our report!

Helping to end a love-hate relationship

Bit of background: Since leaving public relations with a UK university at the end of 2011, Nic focused on helping European universities and organisations talk to UK students and stakeholders about studying abroad. His reasoning: If Britain is to end of its ‘love-hate’ relationship with our European partners it would help if more students studied abroad to absorb foreign cultures.

Hence the start of blogging about cross-border student mobility, under the alias of EuprioNic.

De La Cour Communications

De la Cour Communications was established at the start of 2012 to provide strategic public relations advice and editorial services, from blogs and features to copy-editing, for European organisations wishing to communicate with British audiences.

Sweden

Our first consultancy project was for Linköping University (LiU) in 2012. Like other Swedish universities, it suffered a dramatic fall in international students after full-cost fees were introduced to non-EU students in 2011. It hopes to continue the international flavour on campus by attracting more students from the UK and other EU countries who can still study in Sweden for free. Our services included market research in UK recruitment opportunities, a communications audit and renewal of LiU’s English-language marketing materials for their international recruitment team.

Nic is now also providing online commentary for the European Universities communications network, EUPRIO, and regularly writes for University World News – with a focus on cross-border student mobility and moves to internationalise European higher education.

Website

So our website is both a blog – offering insights on student mobility – and a news service about UK and European Higher education (HE). It is supported by twitter activities, via the @delacour_comms business feed and the more personal @EuprioNic tweets.

We are not the only voice, of course, in this arena and we actively support the work of bodies such as the Erasmus Student Network and European Students’ Union, and more recently the UK HE International Unit, in encouraging greater cross-border student mobility, particularly among UK students.

Since launching the consultancy, Nic has worked with a range of UK universities and European higher education industry bodies – sometimes promoting student mobility, sometimes providing strategic marketing intelligence and advice on targeting specific audiences. But all the time drawing on award-winning public relations and journalistic skills, using a blend of traditional and new media.

So, if you are looking for an experienced commentator for features and blogs or advice on reaching specific target groups, such as the UK postgraduate market, do get in touch with Nic at De la Cour Communications.

Nic Mitchell
Founder of De la Cour Communications

T: 0044 (0) 7582 166727
E: nic@delacourcommunications.com

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