When I set up De la Cour Communications after leaving the relative safety of a full-time comms job in a British university, my idea was to focus on helping European universities talk to UK stakeholders, especially students and those who advise them.
My reasoning was that if the UK was to end of its ‘love-hate’ relationship with our European partners it would help if more British students went abroad to study and absorb foreign cultures.
No, I am not simply a starry-eyed pro-Euro nut, but a realist in understanding that we sink or swim together with the fortunes of our nearest neighbours as well as our pals across the Atlantic.
And putting my money where my mouth is, I established De la Cour Communications to provide strategic public relations advice and support to European organsisations who want to to communicate with British audiences, particularly about student mobility and issues linked to the internationalisation of higher education.
Since launching the consultancy at the start of 2012, I’ve worked with a range of universities and higher education industry bodies – promoting student mobility across country boundaries and providing strategic marketing intelligence and advice on targeting specific audiences, such at British postgraduates.
I’ve also continued using my journalistic skills, using both traditional and new media –
* setting up ‘rolling news’ twitter accounts for clients’ websites
* writing features and blogs for universities and trade organisations
*and editing and proofing English-language marketing materials published outside the UK.
As for this website, it is both a blog – offering what I hope are useful insights, particularly in terms of student mobility – and a news service about trends and developments in UK and European higher education and our clients.
I hope you’ll find some things of interest; and if you think De la Cour Communications could help your university or organisation talk to UK students and stakeholders, do get in touch.
Looking forward to hearing from you.
Founder of De la Cour Communications
T: 0044 (0) 7582 166727
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