Encouraging UK students to study abroad
Since leaving public relations with a UK university, I’ve focused on helping European universities and organisations talk to UK students and stakeholders about studying abroad. My reasoning: If Britain is to end of its ‘love-hate’ relationship with our European partners it would help if more students studied abroad to absorb foreign cultures.
Hence the start of my blogging about cross-border student mobility, under the alias of EuprioNic.
De La Cour Communications
De la Cour Communications was established at the start of 2012 to provide strategic public relations advice and editorial support to European organisations who wanted to communicate with British audiences.
Our first consultancy project was for Linköping University (LiU) in 2012. Like other Swedish universities, it suffered a dramatic fall in international students after full-cost fees were introduced to non-EU students in 2011. It hopes to continue the international flavour on campus by attracting more students from the UK and other EU countries, who can still study in Sweden for free. Work for them included market research, a communications audit and English-language copy and editing for their international recruitment team.
I’ve been using this website to highlight the advantages of studying abroad, by interviewing English students at Linköping and supporting the work of bodies, such as the Erasmus Student Network and European Students’ Union – and more recently the UK HE International Unit – who are all in favour of greater cross-border mobility.
So this website is both a blog – offering insights on student mobility – and a news service about UK and European HE. It is backed by twitter activities, via the @delacour_comms business feed and my @EuprioNic personal tweets, and, through my online comms work for the European Universities Public Relations & Information Officers association (@EUPRIO) and (http://euprio.eu) which I also blog for.
Traditional and new media skills
Since launching the consultancy, I’ve worked with a range of UK universities and European higher education industry bodies – sometimes promoting student mobility, sometimes providing strategic marketing intelligence and advice on targeting specific audiences. But all the time drawing on my award-winning public relations and journalistic skills, using both traditional and new media –
* writing features and blogs for universities and trade organisations like EUPRIO
* journalism for media higher education news outlets, such as University World News
* producing academic, research and student profiles for university websites and printed publications, both in the UK and abroad
* editing and proofing English-language publicity materials published outside the UK, but aimed at Anglophone audiences
* setting up ‘rolling news’ twitter accounts for clients
If you think De la Cour Communications could help your university or organisation talk to UK students and stakeholders, do get in touch.
Founder of De la Cour Communications
T: 0044 (0) 7582 166727
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