De la Cour Communications

Helping European higher education talk to UK stakeholders.

Getting started

Written By: EuprioNic

I launched this website and blog after attending one of the ‘Building your website’ two-day training courses run by the National Union of Journalists. Here’s what I thought of the programme delivered by freelance journalist Chris Wheal. 


My course: Building your website by Nic Mitchell

So much to do when you leave the assumed safety of a full-time job and strike out on your own as a freelance journalist or PR consultant.

As I found out when I was declared redundant and realised I really didn’t want to work for any single employer again.

Instead, I launched my own consultancy to help European universities communicate with British audiences and encourage greater student mobility.

But despite having good contacts from my university PR days, I knew I needed a website to go with my LinkedIn profile to keep me in the eye of potential clients.

So imagine the joy of discovering that the NUJ could save me hundreds, if not thousands, of pounds and help me build my own web presence.

The two-day course was pretty intensive and we participants confessed (among ourselves) to some terror at all the prep work. However, it was worth it, and we got off to a flying start. By the end the second day, we all had our rather basic, but workable, websites up and running.

Tutor Chris Wheal wasn’t half as scary as his pre-course handouts appeared, and within hours, we were happily using the WordPress language of ‘plugins’ and ‘widgets’.

It helped that Chris is still more journalist than techie and didn’t make us feel foolish when we took several attempts to grasp many of the basics.

As someone who has happily used twitter and Facebook without having a clue of what’s behind them, and who relied on ICT web people in my former working life, it was somewhat liberating to create a live website with help from Chris and the NUJ.

I’ve even done my first blog, explaining the similarity of current UK higher education policy to Alice-in-Wonderland. Have a look at


The article was first published in published in the April/May 2012 edition of the NUJ’s Journalist magazine (see page 28)

FIND OUT more about NUJ professional training courses by emailing or telephone 020 7843 3730. You can view course outlines at


One Comment

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