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The rise of English-taught degrees abroad

ONE of the big education stories of our times is the drive towards ‘internationalisation’ by universities all over the world. I’ve written about this already this year for BBC online news and EUPRIO, the European Universities Public Relations & Information Officers. One thing standing out is the rush to create courses entirely taught in English […]

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Mind your marketing language, universities urged

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at a conference of European higher education public relations and communication practitioners […]

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