DelaCour

De la Cour Communications

Time to enter the European HE communication awards

Time to polish up your entry for the European higher education communications ‘Oscars’ and gain the recognition you deserve from PR and marketing peers across the continent. The annual EUPRIO Awards shine the spotlight on outstanding campaigns and projects and encourage the sharing of best practice by university communication teams all over Europe. Judging and […]

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Why April is Bowel Cancer Awareness Month

When you’ve just found out you’ve got bowel cancer, I’m not sure you really want to be told that it is the UK’s second biggest cancer killer and that someone dies from it every half an hour. But that’s the startling fact and why April has been designated Bowel Cancer Awareness Month. Talking about any […]

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Discovering you have got cancer

Towards the end of 2014, I discovered I had joined the growing number of people in the UK with cancer. That number is likely to hit the 2.5 million mark this year, up 400,000 from five years ago, or so I read in The Guardian on 6 January while waiting for my second dose of […]

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Tackling Europe’s student mobility brain drain

Student mobility is a key issue across European higher education. But it is often seen as a way to boost university revenue by attracting fee-paying students from abroad or recruiting foreign students to vital, but less popular science or engineering courses. But what happens to countries exporting their talent, particularly those like Lithuania which are […]

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University challenge for European communicators

EUPRIO, the European higher education communicators’ network, is holding its annual conference in Perugia, Italy, from September 6-9, 2015. NIC MITCHELL looks at some of the talking points. THE PACE of change is so rapid that we are struggling to have any real idea of what the world of higher education will look like in […]

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Erasmus generation making plenty of impact

Revelations that one million babies had been born to Erasmus students since 1987 caught the headlines when the Erasmus Impact Study was recently released. And that’s not the only impact the Erasmus generation of students going abroad to study or train have made over the last two-and-a-half decades. Strengthening key skills For participating in Erasmus […]

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‘Focus less on international student recruitment’ – Prof

A LEADING European academic has urged western universities to focus less on international student recruitment and do more joint research with developing countries in South East Asia and Africa to overcome man-made problems like climate change. Gerhard Schmitt, Professor of Information Architecture at ETH Zürich and founding-director of the Singapore-ETH Centre was speaking at the […]

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Mind your marketing language, universities urged

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at a conference of European higher education public relations and communication practitioners […]

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‘Reward scientists who can communicate with the public’

A German think tank is recommending rewarding scientists who are good at engaging with the public, writes NIC MITCHELL. Scientists who engage with the public deserve not just support and appreciation, but also “remuneration and incentives,” says a position paper from the Siggen Circle. The paper entitled, The Siggen Call for Action – Shaping science […]

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British universities pin their flag to European Union mast

In the run-up to elections for new European Parliament speculation was rife that Britain might be heading for the European Union exit door. But one group has not been afraid to pin their pro-European credentials firmly to the mast – and that’s the assembled ranks of UK universities, as NIC MITCHELL explains. AS WITH much […]

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