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‘Focus less on international student recruitment’ – Prof

A LEADING European academic has urged western universities to focus less on international student recruitment and do more joint research with developing countries in South East Asia and Africa to overcome man-made problems like climate change. Gerhard Schmitt, Professor of Information Architecture at ETH Zürich and founding-director of the Singapore-ETH Centre was speaking at the […]

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Mind your marketing language, universities urged

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at a conference of European higher education public relations and communication practitioners […]

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Getting ready for EUPRIO 2014 in the Austrian Alps

Registration for EUPRIO’s 2014 conference at the University of Innsbruck in Austria has opened and here NIC MITCHELL looks at some the sessions on offer. The annual conference of European Public Relations & Information Officers’ association is titled ‘How to communicate in a world dominated by change’ and takes place from 4-7 September 2014. Among […]

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Alpine venue for European unis focus on change

The 2014 conference of the European universities public relations and communications network EUPRIO is taking place in the Austrian Alps this September under the umbrella of ‘How to communicate in a world dominated by change!’ Here we take a first look at what’s on offer: THE pace of change in higher education is accelerating and […]

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From feast to famine to feasting again!

You’ll be living from ‘feast to famine’ they told me when I decided to go freelance and set up De la Cour Communications at the start of 2012. And that’s more or less the way it has turned out. But I’m not complaining, as long as the occasional feast comes along. My December proved to […]

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