DelaCour

De la Cour Communications

Internationalise by integrating your international students!

Universities must do more to integrate foreign students and staff if they want to ‘internationalise’ their campus and classrooms. This is the stark message in a new report from the European University Association (EUA). It is a particularly hot issue for European countries, such as Lithuania and Hungary, where international students seldom speak the local […]

Read the rest of this entry »

Mind your marketing language, universities urged

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at a conference of European higher education public relations and communication practitioners […]

Read the rest of this entry »

UK’s new strategy to get students studying abroad

With just one UK student studying abroad for every 15 international students coming the other way, Britain is launching a bold initiative to tackle the imbalance. Unveiled on the same day as the government’s new international education strategy Global Growth and Prosperity, which focuses on attracting even more of the world’s students to British higher […]

Read the rest of this entry »