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Universities told to avoid misleading marketing claims

Advertising watchdogs have reprimanded six British universities for making marketing claims that could be misleading to potential students. How embarrassing – and its follows similar action against the University of Reading earlier this year when it agreed with the Advertising Standards Authority, or ASA, to ‘phase out’ its claim to be in the global ‘top 1%’. […]

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European university comms focus on networking

Not long now until the EUPRIO family of European higher education communication and PR professionals comes together in Mannheim for its 2017 annual conference. This year’s event – from June 29 to July 2 – is focusing on how universities can successfully network with their cities, regions and companies. Places are filling up fast on […]

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Time to enter the European HE communication awards

Time to polish up your entry for the European higher education communications ‘Oscars’ and gain the recognition you deserve from PR and marketing peers across the continent. The annual EUPRIO Awards shine the spotlight on outstanding campaigns and projects and encourage the sharing of best practice by university communication teams all over Europe. Judging and […]

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University challenge for European communicators

EUPRIO, the European higher education communicators’ network, is holding its annual conference in Perugia, Italy, from September 6-9, 2015. NIC MITCHELL looks at some of the talking points. THE PACE of change is so rapid that we are struggling to have any real idea of what the world of higher education will look like in […]

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Mind your marketing language, universities urged

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at a conference of European higher education public relations and communication practitioners […]

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