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Universities told to avoid misleading marketing claims

The Advertising Standards Authority, or ASA, has reprimanded six British universities for making marketing claims that could be misleading to potential students. The culprit, then and now, was how the universities chose to put their own spin on their position in various rankings and government statistics. The Advertising Standards Authority was firm in its warning […]

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Don’t ignore grass roots for internationalisation

DESPITE the rise of inward-looking nationalism, the election of Donald Trump on an ‘America First’ ticket and the possibility of a hard ‘Brexit’ from the European Union for the United Kingdom, the world’s universities remain committed to the cause of globalisation. But are some of their actions adding to the discord between the internationally-mobile elite […]

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European university comms focus on networking

Not long now until the EUPRIO family of European higher education communication and PR professionals comes together in Mannheim for its 2017 annual conference. This year’s event – from June 29 to July 2 – is focusing on how universities can successfully network with their cities, regions and companies. Places are filling up fast on […]

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What Brexit means for European universities

Britain is not be not leaving Europe but it has just started divorce proceedings from the European Union. Here I explore some of the implications for European higher education. British and European higher education and research leaders are watching nervously as developments unfold following the start of the official process of the UK leaving the […]

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The year transnational education came of age

2016 certainly feels like the year transnational higher education really came of an age. Everywhere you turn you’ll find a conference or webinar looking at the attractions of exporting one’s education services across the globe or delving into specifics, such as quality control and other challenges associated with universities offering their wares overseas. With internationally […]

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Branding is everywhere in higher education

Branding seems to be everywhere you look in universities these days. It is one of the major talking points at international higher education gatherings, including this year’s annual conference of EUPRIO, the European universities public relations and communications association, being held in Antwerp, Belgium, in SeptembeBranding seems to be everywhere you look in universities. ‘Living […]

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U-Multirank claims to be biggest university rankings

Once again U-Multirank, the European Commission supported world university rankings, was largely ignored by the British media and higher education establishment despite its claim to be the largest global university ranking. Only 13 UK universities actively participated in the 2016 rankings – just one more than last year – and no British institution topped any […]

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Swiss lessons for UK universities’ referendum campaign

I don’t know if British university vice-chancellors are really likely to follow the call from the Swiss lake district of Lausanne and ‘get out on the streets’ to defend the UK’s membership of the European Union – but at least they are stirring into some form of activity. The call for street action came from […]

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What’s driving the urge for universities to merge?

Universities across Europe are talking about merging or forming alliances and concentrating faculties like never before. Since the start of the 21st century, the European University Association (EUA) has recorded nearly 100 on its interactive merger map. And the pace is accelerating, with eight super-universities or clusters identified in 2012; 12 in 2013 and 14 in […]

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Communication is key for university mergers

A new study says effective communications are essential to securing the buy-in of staff, students and other stakeholders for university mergers. The report from the European University Association, or EUA, reveals a quickening of the pace of mergers and concentrations of higher education institutions across Europe. Timely then that the European Universities Public Relations and […]

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