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Why should university communicators be interested in Brussels?

Written By: Nic Mitchell - Nov• 28•13

As university communications staff around Europe struggle with ever-increasing workloads, do they really have time – or the energy – to think about Brussels and the relative importance of what’s happening at the heart of the European Union?

imagesThat’s the question I put to DENIS ANCION, President of the European Universities Public Relations and Information Officers’ (EUPRIO) after its Steering Committee organised a ‘Meet Brussels’ event with Ulrike Reimann, Communications Director of the European University Association (EUA).

The two-day session, hosted by the Bruxelles Universite Saint-Louis, attracted 34 participants from ten countries.

It gave a fascinating ‘behind the scenes’ insight into how Brussels works and why universities need to engage more with European decision-makers – and took place just before the European Parliament gave the green light to the EU’s new budget for 2014-2020. This includes extra funding for the Erasmus+ European university mobility scheme and €79 billion for the all-important Horizon 2020 research and innovation fund.

In my blog for EUPRIO
I ask:

Whether Brussels is just for lobbyists? And why university PR and communications professionals and researchers need to collaborate when looking for additional funding from the likes of the EU?

The issue of working with the EU couldn’t have come at a better time with agreement on the budget for 2014-2020 meaning more funds will be available in areas like cross-border student and staff mobility and research and innovation.

Read what Denis Ancion and Ulrike Reimann recommend university communications should do in terms of a more strategic approach to Brussels at http://euprio.eu/is-the-eu-relevant-to-university-communicators/

Further reading:

Horizon 2020 – Europe’s grand research funding scheme | http://www.universityworldnews.com/article.php?story=20131122121945753

Erasmus+ – the new EU programme for education, training, youth and sport for 2014-2020, starting in January 2014 http://ec.europa.eu/education/erasmus-plus/index_en.htm


European University Association | http://www.eua.be/Home.aspx

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